|The stakeholders interviewed said they had encountered few major problems. They attribute this to the popularity of SkoleIntra with teachers, a preference that was quickly taken into account by the Ministry and UNI-C. The organic nature of the system, the fact that it developed in parallel with its users, and its responsiveness are other factors behind the success of the initiative, which has also benefited from the support of the local authorities. The motto of the SkoleIntra developers is to stay close to the teachers, and to ensure continuous development to better meet their needs.
In addition, so that they would not feel excluded from the process and the associated market, commercial publishers and developers of digital learning resources were kept fully informed about the system in place.
Moreover, the system has been adapted to be able to integrate digital products (educational and other content) available on the market and thus offer interesting business opportunities. Skoleintra owes its reputation to word of mouth. Teachers are transferred from one school to another, extol the merits of virtual learning platforms in their new school and generate interest around them, and this has assisted the mode of organic diffusion we have observed. The ambassadors of the product and the exemplar schools have thus acted as a “fifth column”.
Information days held across the country have been and remain a particularly useful way of stimulating interest. The fact that developers are “part of the family” seems to play a decisive role. These developers are in effect teachers, who improve the product in response to feedback from peers, thus creating the sense that Skoleintra is a collective Danish achievement, created by for Danish teachers.